Search Engine Optimization
The goal of having an ecommerce store is to sell items. If your items are not visible to shoppers, no sale will be made, regardless of how many other features are offered by your ecommerce platform. If you want more people to see your online store, it is important that you choose an ecommerce platform that offers Search Engine Optimization tools. Each item that you sell should be optimized for not only search engines, but also include the ability to create structured data for shopping networks.
In order for Google’s crawler to match the structured data to your product data, the following condition must be satisfied: There is a single offer on the landing page ( meaning a separate page for every item that you sell ). There is actually more than one way to achieve this, but this method will exceed the requirement and maximize your sales visibilty.
Only the best ecommerce platforms offer unlimited storage space. If your ecommerce website has limited space, it may be time to change to another ecommerce system. There are a few ecommerce options that do offer users unlimited items and storage space.
Google now considers web site security a factor in determining the search engine results rankings of a website. A more secure website will help your visibility in a search engine. In addition to increasing your search engine visibility, it is necessary to use an ecommerce website builder that offers fraud protection and Secure Socket Layer (SSL) encryption. This is for the protection of you and your customers. SSL technology makes it possible to send online payments securely and is a must-have on all ecommerce websites.
According to Google's website tracking data, 46 percent of all website traffic comes from a mobile device. With half of all ecommerce taking place on a mobile device, it is very important that your ecommerce website builder focuses on the mobile shopper.
Beware of any ecommerce platform that limits the amount of items that you can have on your website. You may find an ecommerce system that seems affordable, and looks like a great option, but then limits you to a certain number of products that you can sell. Then, charges for each additional product that you want to add. This can get quite pricey, and will probably end up turning into a nightmare for the seller. Avoid any program that set limits.
If you want to track your customers purchases and retain their contact information, you will want to choose an ecommerce website builder that has a separate section for managing your customers and sales. In addition to storing customer data, you want to choose an ecommerce system that will automatically reduce the items in your inventory, each time an item is purchased by a customer. This reduces the amount of time you have to spend tracking inventory and making sure that the items you are showing on your website are actually available.
There are so many options to choose from when purchasing items online, so it is extremely important to have an ecommerce website that is easy for your customers to be able to navigate and use. You want your customers to find what they are looking for, and purchase it as quick and easy as possible. One of the modern trends of today’s website designs is to create popup forms that ask for an email address in an attempt to future market. According to Google Analytics Website Traffic Monitoring, 62% of users who encounter a popup immediately leave the website. The last thing you want to do is lose a customer who would have purchased an item ( which would allow you to get their email address anyway ), just because they encountered an annoying popup. Do not use popups.
So, what is the best ecommerce platform?
Search Engine Optimization, Unlimited Storage Space, Website Security, Mobile Friendly, Unlimited Products, Sales and Customer Tracking, Automatic Inventory Management, and User Friendliness are all included as a standard part of Jason’s Cart Ecommerce Website Builder. If you want to use an ecommerce platform that is easy to use and offers everything you need to be found by search engines and be easy to use for your customers, Jason's Cart is the ecommerce platform for you.